We can assume that the more economy grows, the more fast-food is consumed as people will afford eating outside more Strategies and promotions for burger business essay. The advertising and promotion initiative of an organization to increase the sales of a product play a critical part in the marketing strategy s argued by Frances Brassington and Stephen Pettit The deployment of best practises like washing the hands and the worktop before preparing the vegetarian burger every time in the kitchen of all the retail outlets company profile, and the use of fresh ingredients to prepare the filling for the burger are the key features that distinguish the product from its competitors in the market.
Communication Strategy of Burger King Communication strategy of a brand simply defines the ways of reaching to the customers.
For instance, in Turkey, thanks to their partnership with Vodafone, Burger King gained an important competitive advantage by selling 3 menus for the price of 1. This approach of the company to promote its vegetarian burger has not only increased its sales but also accomplished the process of establishing the product as a unique item in the category of vegetarian burgers in fast food.
Demography basically examines populations according to size, density, location, age, gender, race and occupation. This is clear in the case under debate where the company has devised its marketing strategy to reflect upon the consumer behaviour in the UK food market.
The marketing strategy for any product comprises of three key elements as argued by Frances Brassington and Stephen Pettit Product: Natural environment is also a part of macroenvironment.
There are some communication tools; advertising, sales promotion, public relations and direct marketing. In the early s, drive-through restaurants were quite common but Burger King Founders brought a new concept and Burger King has become the first fast-food restaurant with a sitting area.
The analysis on the consumer behaviour has also revealed that the consumer behaviour in the UK fast food market was the major element for the marketing strategy of Mc Donald Plc in selling vegetarian burger. The key features of the product include low fat, high level of carbohydrates and above all the use of quality ingredients to prepare the product.
For Burger King, technological developments for cooking or charging money will provide faster service and through that, customer satisfaction. The fact that the consumers for vegetarian food not only in the fast food industry but also in the overall consumer food industry right from the supermarkets up to restaurants since the dawn of the twenty-first century Simon Taylor, further justifies that the consumer behaviour towards the vegetarian food in the UK has been increasingly positive.
Alongside, the pricing of the products in Mc Donald not only at a lower level but at a competitive level to reflect upon its quality further justifies the pricing strategy of the company with respect to the vegetarian Burgers sales in the UK. But the fact that the transfer of disease causing germs can grow in meat faster than in vegetables as argued by Simon Taylor supports the argument.
The above arguments justify the consumer behaviour elements that attribute to the marketing strategy of Mc Donald Plc in promoting the Vegetarian burgers in the fast food industry.
Philip Kotler further argues that price is the ultimate decision making factor for purchasing a product by the customer. From past to present, Burger King continued and also developed their positioning strategy. Basic criterions of market segmentation are geographic, demographic, psychographic and behavioral attitudes.Pricing Objectives, Strategies & Promotional Mix of a Company Words | 25 Pages.
SETTING TOOLS AND STRATEGIES (BOTH FOR EXISTING AND NEW PRODUCTS) Pricing is one of the major components of the marketing plan, which is a component of a full business plan. This report is to aim the overall business strategies of Burger King.
Inthe Canadian fast food industry was in a period of declining sales and Burger King was being outspent by its major competitors which McDonald's was spending seven times as much on advertising as Burger King, Harvey's and Wendy's were both spending 25% more. Essay Burger King® Restaurants.
CJN Mid-term assignment The background of BURGER KING Holdings Burger King Holdings is the parent company of Burger King, also known as Burger King Corporation, abbreviated BKC, a Delaware corporation formed on July 23, The core competency of Burger King is the flamed broiled burger, although the company has chosen to diversify the menu from its original offerings of burgers, fries, sodas, and shakes; the main strategy has been the focused advertising and selling of its flagship burger.
Burger King Holdings is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner.
The company began as a Jacksonville, Florida-based restaurant chain in * Value offerings like the $ Whopper Jr., 50¢ Cones, $1 Frozen Lemonades and “Mix and Match” 2 for $5 deal. Schwartz said that was indicative of a “soft consumer-spending environment.” * develop new budget-friendly offers.Download